# Modern.ai OS > Modern.ai is the operating system for ecommerce businesses. It connects and structures every tool, channel, and conversation into one secure Company Brain, so every team, tool, and AI can act on what is true. --- ## About Modern.ai OS Modern.ai solves a core problem in ecommerce: business data lives in a dozen tools, AI lives somewhere else, and the gap between them is where operators lose time, money, and answers. Most analytics tools give AI raw numbers. Modern gives AI **context**: the calendar (promos, launches, price changes), goals (what the business is chasing), costs (COGS, shipping, processing for real margin math), and custom revenue (wholesale, retail, anything APIs miss). So when an operator asks AI why revenue moved last week, Modern shows the story, not just the number. **OS pillars:** the Company Brain, Fleet Command, Free Reporting, MCP access, Terminal powered by Claude, Radar daily signals, Vendor Connect, Modern LLM (coming soon), Finance (coming soon). The same structured data layer powers all of them. **Product ladder:** Free Reporting is the wedge, a genuinely free, no-credit-card reporting tier with 12 months of history. AI Starter, AI Pro, and AI Enterprise unlock the AI operating layer: a monthly agent-credit and Brain-storage allotment, longer or unlimited lookback, Radar signals, and, on AI Pro and AI Enterprise, the Company Brain and Slack support. **Onboarding:** Connect data sources (Shopify, Amazon, ad platforms, email) in under 30 minutes. Add context (calendar, goals, costs, custom revenue). The unified dashboard goes live immediately with real numbers across DTC, Amazon, and Retail. --- ## The Problem Ecommerce teams do not have an AI problem. They have a data truth problem. A company that cannot remember cannot learn. Every report starts the same way: log into Shopify, then Meta, then TikTok, Amazon, Google, Klaviyo, the 3PL, the bank, and a dozen more. Export each one. Paste it into a sheet. Reconcile the numbers that do not match. Days later there is an answer, and nobody is sure it is right. - **Dashboards disagree.** Shopify says one thing. Meta says another. Finance closes the month with a third answer, and the meeting gets spent arguing about whose number is right. - **AI cannot see the business.** Generic LLMs summarize exports. They cannot answer from live, structured context until someone builds the data layer underneath them first. - **Reporting is too slow.** By the time the exports are cleaned and reconciled, the window to act has closed. That is reporting history, not running the business. - **Actions are disconnected.** The same signal that surfaces a problem should route the next move: vendor, agency, or specialist. Instead it dies in a spreadsheet. --- ## Own Your Data **Your platforms forget. Modern remembers.** The granular, daily-level history that agents and attribution need rolls off fast, and the windows got shorter in 2026. Google and Meta both cut their granular retention this year. The platforms are giving you less history, not more. Granular, daily-level reporting retention as published by each platform: | Source | Usable daily-level history | |---|---| | AppLovin | About 45 days, a rolling granular window | | TikTok Affiliate | About 6 months | | TikTok Shop | About 24 months | | Meta Ads | 37 months, with key breakdowns cut to 13 months in January 2026 | | Google Ads | 37 months, down from 11 years, cut in June 2026 | | Modern.ai | Forever. Permanent, kept off-platform | These windows reflect granular, daily-level reporting retention and are tightening in 2026 (Google, June 1; Meta, January 12). Coarse aggregates may persist longer. Figures current as of 2026. Modern connects every source, reconciles it into one structured record, and keeps all of it permanently. On every platform the usable history is capped and rolls off on their schedule. On Modern it compounds into an asset the brand owns. **What permanent memory unlocks:** - **True year over year.** Compare any window against the same window last year, or two years back, because the history is actually there. - **Lifetime cohort tracking.** Follow customer cohorts and real LTV across years, not the short lookback a platform hands you. - **Attribution that survives change.** Switch platforms, agencies, or tools, absorb the next privacy or retention cut, and the reconciled record stays intact. - **One queryable source of truth.** Every source reconciled into one structured store your team and your agents can query in plain language, years from now. **Data insurance.** Lose access to an ad account, get banned off a platform, or have records wiped by a rogue employee or a breach, and the history that runs the business is usually gone. Modern keeps a structured, secure, continuously synced copy off-platform, so the record of truth survives the account. Scale at time of writing: 140+ ecommerce brands, 9B+ data points reconciled, 30+ connections and growing, history queryable forever. --- ## OS Pillars (Detailed) ### The Company Brain Sales history sits in Shopify. Email sits in Klaviyo. Ad history expires on Meta and TikTok. The Brain pulls all of it into one place the company owns, structures it, and holds on to it. - **Institutional memory.** Every campaign, decision, and lesson the team ran lives in the Brain, so offboarding no longer takes the knowledge with it and a new hire starts with full context. - **Org secure.** Multi-tenant by design: tenant isolation, role-based access, encrypted at rest. Built for companies with permissions, not a personal notebook. - **Compounds daily.** Every action it can see and every doc fed to it becomes org-wide context. - **No data cliff.** Stored forever on AI Pro and AI Enterprise. Ad platforms expire history; the Brain keeps the record of where the money went. - **Any model, one Brain.** Use Modern's managed agents, or connect Claude, ChatGPT, Gemini, or any model to the Brain through MCP. One key. - **Context, not guessing.** An agent without the company's knowledge is an intern on day one. An agent on the Brain answers with the specifics: which channel moved, by how much, and what to do about it. ### Fleet Command An org chart of agents, reporting to you. Fleet Command staffs the Brain with agents running premade workflows. Some save time, some save money. - **Growth agent.** Watches spend, pacing, and creative fatigue across every channel, then drafts the fix. - **Retention agent.** Tracks cohorts and subscriptions, flags churn risk, drafts the win-back before you ask. - **Ops agent.** Days of cover, reorder points, dead stock. Briefs ops before the stockout, not after. - **Finance agent.** Contribution, cash, and margin anomalies reconciled daily with receipts attached. - **Reporting agent.** Builds the weekly report, the QBR, and the board update from the Brain. Claude-managed agents with model selection today. Inter-model in platform soon. Any model through MCP right now. ### Free Reporting A clean performance foundation with 12 months of structured ecommerce history. No credit card required. Covers Shopify, Amazon, TikTok Shop, Meta, Google, lifecycle, and custom revenue where available. Includes orders, sales, attribution, cohorts, goals, pacing, contribution margin, and marketplace reporting. The free tier is genuinely free: no trial, no credit card, and no bait. It is the reporting layer every ecommerce team needs before buying another AI tool. ### MCP Access Full detail: https://www.modern.ai/mcp Modern runs a remote MCP (Model Context Protocol) server at `https://mcp.modern.ai/mcp`, over streamable HTTP. Connect once and any MCP-compatible AI client queries your real ecommerce data directly: Claude, ChatGPT, and agent runtimes such as Hermes and OpenClaw, plus any other client that speaks MCP, Cursor included. No CSV copy-paste. No context stuffing. No analyst acting as the API. **Setup (three steps, about two minutes):** 1. Generate an API key in Modern at Account, then API Keys. The full key is shown once. Up to 3 active keys per user, revocable at any time, and each key expires a year after it is issued. 2. Add Modern as a custom MCP connector in your client. Claude and ChatGPT take the URL form `https://mcp.modern.ai/mcp?api_key=YOUR_API_KEY`; clients that support request headers should send `Authorization: Bearer YOUR_API_KEY` instead. ChatGPT hides the Create button until Developer Mode is enabled under Settings, Connectors, Advanced, and custom connectors require a paid ChatGPT tier. 3. Ask which organizations you have access to. The client calls `get_org_info` and you are connected. **The 19 tools:** - Orientation: `get_org_info` (organizations this key can reach), `get_org_overview` (connected integrations, data freshness, trailing 12-month and 30-day GMV, net sales, orders, ad spend, MER). - Acquisition: `query_advertising` (account to creative: spend, impressions, clicks, conversions, platform-reported sales), `query_attribution` (new customers, orders, sales by attribution model and channel), `query_insights` (daily sales, customers, ad metrics by platform and channel), `query_media_mix` (one row per day with every channel as a column, for media-mix modeling and halo analysis). - Revenue and retention: `query_sales_items` (product, variant, SKU), `query_cohort` (monthly cohort retention and revenue), `query_lifecycle_campaigns`, `query_lifecycle_flows`, `query_customer_service` (ticket volume, response and resolution times, CSAT), `query_customer_service_messages` (message-level data from Gorgias: the actual message text, subject, and sender, so you can read what customers are saying rather than only counting tickets). - TikTok Shop affiliate: `query_tiktok_affiliate_daily`, `query_tiktok_affiliate_creator`, `query_tiktok_affiliate_product`. - Business context: `query_calendar_events` (promos, launches, price changes, product drops), `query_goals`, `query_goal_breakdowns` (goals split by platform), `query_additional_revenues` (wholesale, retail, and other off-platform revenue with fees). The advantage is not just access. Modern structures the data first, so AI gets cleaner entities, longer history, source context, and fresher answers than a raw connector can provide. The context tables (calendar, goals, off-platform revenue) are the part no raw database connector can supply, and they are what let a model explain a number instead of only reporting it. **An org-scoped connection per brand.** Every request runs under the brand's own API key in a session scoped to its org, so a query can only ever reach that brand's data. Limits are published up front: 60 requests a minute per key, plus a monthly query allowance. **Security:** every analytics tool is a SELECT against your marts, and nothing in the connector you install can write to your data. API keys are stored as SHA-256 hashes, are scoped to a user rather than an organization, and the server checks live organization membership before returning anything. Keys expire a year after they are issued and can be revoked instantly, calls are rate limited per key, and usage is written to an append-only log. **Source coverage:** Modern has 1,000+ available connections. Any documented API can be connected and modelled into the same structured layer, so it reaches the AI client through the same tools as everything else. **Plans:** MCP access is part of AI Pro and AI Enterprise. Free Reporting covers dashboards and 12 months of history but does not include MCP. Feature examples: - Ask Claude why blended ROAS moved last week. - Ask ChatGPT which SKU cohorts retain better. - Ask an agent to build a media-mix dataset for the last 18 months. - Use any MCP client your team approves. ### Terminal powered by Claude A terminal for operators, powered by Claude. Run deeper business questions, generate source-backed briefs, investigate signals, and prepare action plans from the Modern data layer. Answers include sources, freshness, confidence, and the next best action. Usage is metered in agent credits, with an allotment included in each paid tier. Alternative LLM options are coming soon. **Terminal agents.** Specialist agents handle work that needs more than an answer. Auto routes each question to the right specialist, or you pick one yourself. - **Auto:** picks the right specialist automatically, so you can ask in plain language. - **Lifecycle:** email and SMS deep-dives across flows and campaigns, tied back to retention and revenue contribution. - **Advertising:** spend, ROAS, and creative performance across platforms, with concrete reallocation recommendations. - **Finance:** contribution, cash, and lending-readiness analysis on connected financial data and Plaid feeds. - **CRO:** share any product page and the CRO agent audits and optimizes the PDP, conversion blockers, copy, layout, and offer. New specialists ship regularly, and every one runs on the same structured, source-backed data layer. ### Radar Daily operator signals across growth, retention, customer service, inventory, and finance readiness. Radar watches the business and turns data movement into a brief with evidence and recommended next steps. Signal examples: - Contribution margin dropped on high-spend campaigns. - New customer cohorts from a specific offer are under-retaining. - A hero SKU is growing while refund risk is rising. - Cash conversion pressure may justify a lender or investor conversation. **Goals and the brand calendar feed Radar.** Goals track net sales, spend, MER, and CAC against plan, daily and by channel, with budget-adjustment alerts before a target slips. The calendar captures what a dashboard never knows: promos, launches, holidays, downtime, stockouts and restocks. Radar and Terminal read it, so every signal is explained by what actually happened. ### Vendor Connect Turn identified problems into partner paths. Vendors are matched to source-backed signals rather than generic directory placement, so brands meet the right partner while the signal is live. The brand starts every introduction: it asks for the intro and approves what the intro carries, including the problem, the evidence behind it, and its contact details. Modern does not route brand data to vendors. Partner categories: performance agency, lifecycle, CRO, fulfillment, customer support, marketplace, finance operations. Capital introductions (lenders, VC, private equity, MCA) are not part of Vendor Connect. ### Modern LLM (coming soon) An unreleased model that would run on your Company Brain, behind your permissions, distilled for business work. It is announced, not available. - **Data sovereignty.** Your Brain, your tenant, your model. Nothing you store or ask would train anyone else's system, and nothing would be shared with a frontier lab. - **Business distilled.** Focused on commerce, marketing, ops, and finance, with less of the general-purpose breadth the business never asks about. - **Efficient tokens.** A smaller, focused model means faster answers and cheaper usage on the questions the business asks daily. - **Drop-in ready.** Fleet Command and Terminal run on Claude-managed agents with model selection today. When Modern LLM ships it becomes one more choice in the picker, with nothing to migrate. Page: https://www.modern.ai/modern-llm ### Finance (coming soon) Bring finance data into the same source-backed operating layer. Connect banks through Plaid, then connect growth performance to contribution, cash, lending readiness, and investor quality signals. Includes 13-week cash flow forecasting. Scope and launch details to be confirmed before public claims ship. --- ## Roadmap (coming soon) A public feature request leaderboard for voting on what Modern builds next. The live leaderboard is being wired up and is not running yet. Page: https://www.modern.ai/roadmap --- ## Platform Features ### Unified Insights Dashboard All key performance metrics in one view: net sales, new customers, AOV, spend, efficiency ratios, and more. Includes trend lines and period-over-period comparisons. Real-time KPIs across every channel with revenue, acquisition, and efficiency charts consolidated in a single interface. ### Advertising Report Cross-platform ad performance reporting across Meta, Google, TikTok, Snapchat, Pinterest, Bing, Reddit, Taboola, Outbrain, MNTN, and AppLovin. Campaign-level spend and performance with real attribution, not the inflated numbers platforms report. Example: A celebrity-backed skincare brand was told by Meta their CPA was $27. Modern revealed the actual CPA was $274. ### Attribution Channel-level revenue attribution broken down by total sales, new customers, and AOV. Visual charts showing paid vs. organic breakdown with new customer acquisition by source. Understand exactly where revenue comes from. ### Cohort Analysis Monthly retention heatmaps showing customer behavior over time. Filter by product, channel, and attribution source. Includes net sales per customer and LTV tracking to understand which acquisition channels drive long-term loyalty. ### Goals and Pacing Set monthly targets for net sales, spend, CAC, and other key metrics. Daily pacing tables show exactly where the business stands relative to goals. The data layer factors goals into AI recommendations, so insights are always contextual. ### Profit and Contribution (P&L) Full P&L-style view incorporating COGS, shipping fees, and payment processing costs. Add additional revenue streams like retail or wholesale. Shows the true contribution of ad spend to bottom-line profit, not just top-line revenue. ### Amazon Reporting Comprehensive Amazon report covering sales, advertising campaigns, and product-level breakdowns. Supports both Seller Central and Vendor Central. Unified with DTC data for a complete business picture. --- ## Integrations Modern connects with the following platforms (no setup delays, no engineers required): **E-commerce:** Shopify, Amazon (Seller Central and Vendor Central) **Advertising:** Meta, Google Ads, TikTok, Pinterest, Snapchat, X (Twitter), LinkedIn, Bing, Reddit, Taboola, Outbrain, MNTN, AppLovin **Email/CRM:** Klaviyo **Customer service:** Gorgias **Fulfillment:** ShipStation **Partner Tracking:** Everflow 30+ connections are live today and growing. Counting any documented API that can be connected and modelled into the same structured layer, coverage reaches 1,000+ available connections. --- ## Agency Services Modern Agency provides performance marketing services combining data-driven strategies with transparency and AI-powered tools, backed by Modern.ai's ecommerce operating system and Company Brain. **Partner credentials:** Meta Partner, Google Partner, Klaviyo Partner. **Services include:** Media buying, creative strategy, campaign management, TikTok Shop setup, creator strategy, and content production. **Get started:** Request a growth plan and platform walkthrough at https://www.modern.ai/agency#agency-contact. ### TikTok Services Modern manages TikTok as a primary growth channel end to end. Services cover TikTok Shop setup, media buying, creator strategy, and content production. Every decision tied to clean, last-click data for scaling what works and cutting what does not. **Clients include:** Vitapod, Odyssey, IGK Hair, Mezcla, RCO, Masculen, Gloci, RxSugar, Highline Wellness, Prima, Remote Pharmacy. --- ## Client Results **Prima (Health and Wellness):** - 1,000% revenue growth in 60 days - 13,000 new subscribers acquired - Achieved through Modern's agency services **IGK Hair (Beauty and Haircare):** - 52% ROAS increase in under 6 months - 151,000 new customers acquired - Achieved through Modern's agency services **Trusted by brands including:** IGK, Prima, Laird, Look Optic, One Size, Remote Pharmacy, Finery, Vitapod, Odyssey, Mezcla, RCO, Masculen, Gloci, RxSugar, Highline Wellness. --- ## Pricing The monthly fee buys the orchestration: the workflows, the agents, and the engineering that turn your data into outcomes. Storage and agent credits are metered separately, above what your tier includes. Your history is never deleted and there is no cliff. Free reporting stays free forever. **Free Reporting, $0** (forever free, 12 months of reporting) - 12 months of reporting history - Unified ecommerce dashboards - Unlimited integrations - Unlimited team members - Channel, profit, and cohort reporting - No credit card required **AI Starter, $99/mo** (for brands putting AI on their data) - Everything in Free Reporting - AI enablement: Terminal (MCP access starts at AI Pro) - 1,000 agent credits + 25 GB Brain storage included - 36-month lookback - Radar operator signals - Source-backed answers **AI Pro, $499/mo** (most popular; for growing ecommerce teams) - Everything in Starter - Company Brain: permanent institutional memory - MCP access - 5,000 agent credits + 100 GB Brain storage included - Unlimited lookback and integrations - Slack support **AI Enterprise, $999/mo** (for agencies and large brands) - Everything in Pro - 20,000 agent credits + 500 GB Brain storage included - Unlimited lookback and integrations - SSO, roles, and governance - Custom integrations, including ERP - Slack support and dedicated success manager - Volume pricing above the $999 entry price is quoted by sales for larger brands **Usage beyond what is included:** storage is billed at $1.00 per GB per month. Agent credits refresh every month, and more credits come with moving up a tier. The Brain keeps everything, forever. 14-day free trial on Starter and Pro. No credit card required. --- ## Personas - **Agencies**: Run every client account from one source of truth. Portfolio-wide reporting across every account and channel, daily Claude briefs per account, automated client update decks, real-time goal tracking with budget-adjustment alerts, halo and correlation analysis, and custom integrations including ERP, OMS, and 3PL on Enterprise plans. The outcomes: manage more spend per strategist, retain more clients, keep your best people off spreadsheet busywork, and compete with enterprise without an enterprise data team. Page: https://www.modern.ai/agencies - **Brands**: Know what is true before the next growth decision. Grow revenue more efficiently, acquire and retain more customers, and prove marketing ROI, with real cohorts, LTV, source-backed attribution, a daily Radar brief, real-time goal tracking, and the shared brand calendar. No data warehouse required. Page: https://www.modern.ai/brands - **Vendor Connect**: Ask for an introduction to a partner who can fix a live, source-backed problem, rather than picking one from a directory listing. The brand starts every introduction and approves what it carries; Modern does not route brand data to vendors. Capital introductions (lenders, VC, private equity, MCA) are not part of Vendor Connect. Page: https://www.modern.ai/vendor-connect - **Investors**: Source backed diligence and monitoring for ecommerce investments. One aggregated view across every company you back, built from operating data rather than a data room. Page: https://www.modern.ai/investors --- ## Contact and Access - **Book a Demo:** https://www.modern.ai/#book-demo - **Start Free:** https://platform.modern.ai/sign-up - **Log In:** https://platform.modern.ai/sign-in - **Support Email:** support@modern.ai - **Website:** https://www.modern.ai/ - **Agencies:** https://www.modern.ai/agencies - **Brands:** https://www.modern.ai/brands - **Vendor Connect:** https://www.modern.ai/vendor-connect - **Investors:** https://www.modern.ai/investors - **Pricing:** https://www.modern.ai/pricing - **MCP:** https://www.modern.ai/mcp - **Modern LLM (coming soon):** https://www.modern.ai/modern-llm - **Roadmap (coming soon):** https://www.modern.ai/roadmap - **Agency Services:** https://www.modern.ai/agency --- ## Legal - [Privacy Notice](https://www.modern.ai/privacy) - [Terms of Use](https://www.modern.ai/terms) 2026, Modern.ai. All Rights Reserved.